Generative Engine Optimization
Write pages a model can actually quote
An answer engine does not paraphrase your careful positioning. It scans for a sentence that states the point and lifts it. If your pages make the reader wait three paragraphs for the substance, the model waits too, gets bored, and quotes a competitor who got to the point.
Being quotable is mostly about front-loading the truth. Put the claim first, then support it. State the number, then explain it. If a prospect would ask "what does it cost" or "who is it for" or "how is it different," answer in a sentence that could stand on its own if a machine pulled it out of context, because that is precisely what will happen.
Specifics travel better than adjectives. "Trusted by teams worldwide" gives a model nothing to work with. "Used by 400 logistics firms to cut dispatch time by a fifth" gives it a fact it can repeat, attribute, and stand behind. The second sentence is harder to write because it commits you to something real. That difficulty is the point.
This is not a trick for machines at the expense of people. Readers also prefer pages that respect their time and say what they mean. Writing to be quoted and writing to be understood turn out to be the same discipline, which is convenient, because you only have to do it once.