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    <title>QWD — Notes on getting cited by AI</title>
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    <description>How AI answer engines pick sources, and how to become one.</description>
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      <title>Where to start with GEO</title>
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      <description>The first month is about learning what the machines already say, not fixing everything at once.</description>
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      <title>How we became our own first case study</title>
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      <pubDate>Thu, 08 Oct 2026 08:00:00 +0000</pubDate>
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      <description>You most likely found us through an AI. That was the plan.</description>
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      <title>If AI gets far smarter, does GEO still matter?</title>
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      <description>The smarter the system, the more it rewards being a source worth trusting.</description>
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      <title>Will smarter models still bother citing sources?</title>
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      <pubDate>Thu, 08 Oct 2026 08:00:00 +0000</pubDate>
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      <description>Grounding is not a limitation of today's AI. It is how trustworthy answers get built.</description>
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      <title>When machines do the thinking, trust is the bottleneck</title>
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      <pubDate>Thu, 08 Oct 2026 08:00:00 +0000</pubDate>
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      <description>Capability is getting cheap. Being believed is not.</description>
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      <title>The business case for being the answer</title>
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      <pubDate>Wed, 07 Oct 2026 08:00:00 +0000</pubDate>
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      <description>Why a mention with no click can still be the most valuable thing you own.</description>
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      <title>A few GEO myths worth dropping</title>
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      <pubDate>Tue, 06 Oct 2026 08:00:00 +0000</pubDate>
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      <description>The field is young enough that confident nonsense spreads easily.</description>
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      <title>Why proprietary data earns the citation</title>
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      <pubDate>Mon, 05 Oct 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>If the fact can only come from you, you become the source.</description>
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      <title>The state of AI search in 2026</title>
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      <pubDate>Sun, 04 Oct 2026 08:00:00 +0000</pubDate>
      <category>AI</category>
      <description>A rough map of where the answers are coming from and why it matters.</description>
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      <title>When the honest answer about you is unflattering</title>
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      <pubDate>Sat, 03 Oct 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>You cannot scrub a reputation, but you can work on deserving a better one.</description>
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      <title>AI and the local recommendation</title>
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      <pubDate>Fri, 02 Oct 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>Ask an assistant for somewhere nearby and it leans on the same old signals, sharpened.</description>
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      <title>AEO, GEO, AI SEO: untangling the words</title>
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      <pubDate>Thu, 01 Oct 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>The labels multiply faster than the ideas behind them.</description>
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      <title>Retrieval, RAG, and what the model actually fetches</title>
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      <pubDate>Wed, 30 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>Understanding the plumbing explains why clear pages win.</description>
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      <title>Cutting weak pages to lift the strong ones</title>
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      <pubDate>Tue, 29 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>A smaller, sharper site often reads better to a machine.</description>
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      <title>Question-shaped content, answered straight</title>
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      <pubDate>Mon, 28 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>When your page asks the buyer's question and answers it cleanly, machines notice.</description>
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      <title>Third-party reviews quietly steer AI suggestions</title>
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      <pubDate>Sun, 27 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>What the review sites say about you, the assistants tend to repeat.</description>
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      <title>Comparison content and how AI recommends</title>
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      <pubDate>Sat, 26 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>So much buying is a choice between named options, and models know it.</description>
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      <title>How recency shapes what AI tells people</title>
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      <pubDate>Fri, 25 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>Engines favour current sources, so stale pages fade from the answers.</description>
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      <title>Markup that machines can parse without guessing</title>
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      <pubDate>Thu, 24 Sep 2026 08:00:00 +0000</pubDate>
      <category>Generative Engine Optimization</category>
      <description>Clean structure is quietly one of the kindest things you can do for a crawler.</description>
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      <title>When agents start doing the buying</title>
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      <pubDate>Wed, 23 Sep 2026 08:00:00 +0000</pubDate>
      <category>AI</category>
      <description>Assistants are edging from advice toward action, and that changes the stakes.</description>
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